Attention, makeup addicts: as of Friday, April 10, 2015, an ULTA Beauty store has opened its doors at Central Mall in Texarkana, TX. Ulta is the largest beauty retailer in the nation, carrying a unique combination of over 20,000 cosmetics and salon styling tools, as well as fragrance, haircare, skincare, and bath & body products. According to the ULTA website, as of January 31, 2015, ULTA Beauty operates 774 retail stores across 47 states. Products are also distributed through its website, where one may additionally find tips, tutorials, and the latest beauty trends.
AÂ current trend on the website is called “Ethereal Eyes: The Subtle Standout.”
Want enthralling eyes without all of the smoldering black? Go for the subtle intensity of an ethereal eye.
Create a soft, shimmery look with shadows in beautiful metallic hues of bronze, champagne or purple. The ethereal eye is easy to do, so don’t be afraid to give it a try.
For a bolder look that lasts even longer, layer cream shadow under powder shadow.
I’m quite fond of this tip myself, as I feel that the black, smoldering, smoky eyeshadows are too dark for me, hard to blend, and almost always result in “raccoon-eyes.” I prefer to work with the bronze, champagne, and nude colors, and the “ethereal eye” is actually my go-to eyeshadow look.
“ULTA Beauty provides a compelling and unique array of products and experiences,” said Kelly Smith, who manages all grand openings for ULTA Beauty. “We are truly a beauty destination for Texarkana, and our ULTA beauty experts are ready to help with all of your beauty needs, from the basics to the perfect shade of lipstick to the newest hair tool.” (txktoday.com)
Not only does ULTA carry high end products from brands such as Smashbox, bareMinerals, Benefit, and Urban Decay, but also drugstore products from Maybelliene, Revlon, Almay, and Physicians Formula. So make ULTA your new one-stop shop for all things beauty!
